Business is built on the retail transaction. A consumer/client purchased a good or service and the economy grows. Customers are the engine that drives business, which is why Marketing and Communications are so vital to the process. After all, no one buys what they don’t know exists. Marketing suffers some appropriate disparagement in the culture. But there are Christian schools that seek to populate the career field with more Christians; this will bring integrity to the arena and while it may not shift the public perception to a more positive light, it can’t hurt! It is with this in mind that Christian Universities Online presents the Top 10 Marketing and Communications Degree Programs for 2017.
Asbury University is a private, coeducational, four-year, Christian institution located in Wilmore, Kentucky. Founded in 1890 by John Wesley Hughes, the University was known as the Kentucky Holiness College before changing its name in honor of Bishop Francis Asbury, a circuit-riding evangelist who is known as the “Father of American Methodism”. Though originally established in the Wesleyan-Holiness tradition, today the university is nondenominational and welcomes students and faculty from all Christian walks and traditions. The University is situated on a suburban campus of 65 acres and is located approximately twenty minutes southwest of Lexington. Nearly 2,000 students are enrolled, including over 1,600 undergraduates, representing more than forty states and over two dozen foreign countries. The University’s average student to faculty ratio is 11 to 1. Asbury boasts more than 22,000 living alumni who are located all over the world, serving and leading in every state in the Union and at least 80 foreign nations.
Asbury University is accredited by the Southern Association of Colleges and Schools and has been so since 1940. A variety of academic programs are offered by the University through its several colleges and schools. Asbury offers three programs in the areas of Marketing and Communication, including two undergraduate majors in Marketing and Communication and a Master of Arts in Communication with an emphasis in Digital Storytelling. This latter program is a 30-45 credit hour program, is SACS accredited and is offered in a hybrid format, mixing online and on-campus classes. The University’s Communication major is offered through the School of Communication Arts and offers concentrations in Public Relations, Social Media, Leadership, and International Communication. Asbury’s Marketing program is available as either a traditional (on-campus) major or minor and is offered through the Howard Dayton School of Business.
- Marketing major
- Communication major
- MA Communication: Digital Storytelling
Located in Jackson, Tennessee, Union University is a private, evangelical Christian, liberal arts institution. Union University was established in 1823 as the Jackson Male Academy shortly after the western portion of the state opened for settlement. In 1925 the school, by then having adopted its current name, became formally affiliated with the Tennessee Baptist Convention. Today, Union University’s mission is to provide students with a “Christ-centered education that promotes excellence and character development in service to Church and Society.” The University has received a number of major recognitions, including being named one of the Best Regional Universities in the South 2016 by U.S. News & World Report and named a Best Value College 2015 by Kiplinger’s Personal Finance.
Union University is accredited by the Southern Association of Colleges and Schools and has been so since 1948. More than 100 programs of study are offered at both the undergraduate and graduate levels and the University is divided into several colleges and schools. Union University offers three major undergraduate programs in the areas of marketing and Communication including a Marketing major, a Communication Studies major, and a Digital media Communications major. Available through the McAfee School of Business Administration, Union University’s Marketing major is AACSB accredited (Association for the Advancement of Collegiate Schools of Business International) and is taught within the context of Christian character, faith and ethics. It is through Union’s Communication Arts Department that the University’s Communication majors are offered. Students have access to state-of-the-art facilities and benefit from hands-on experience as well as valuable internship opportunities. Union University is affiliated with the National Broadcasting Society and is also one of only 31 universities globally and only three faith-based institutions to have a Certification in Education for Public Relations.
- Marketing major
- Communication Studies major
- Digital Media Communications major
Trevecca Nazarene University
Trevecca Nazarene University is a private, coeducational, comprehensive, Christian liberal arts institution located in Nashville, Tennessee. Originally established in 1901 as the Pentecostal Literary and Bible Training School, the school was founded by Cumberland Presbyterian minister J. O. McClurkan. Once a part of the Pentecostal Alliance, the school’s name was later changed to Trevecca College for Christian Workers in 1911 when bachelor’s degrees were first introduced into the school’s offerings. In 1917, the school became an official college of the Church of Nazarene and underwent several changes, earning its university status in 1995. Trevecca Nazarene University’s mission is to be a “Christian community providing education for leadership and service.” The school’s purpose and intent is that its “graduates be socially-conscious, globally-aware, and actively-engaged individuals who are developing holistically in the cognitive, emotional, physical, social, and spiritual areas of being.” Trevecca Nazarene University boasts a total enrollment figure of more than 2,500, including over 1,800 undergraduate students – with an average student to faculty ratio of 17 to 1.
Trevecca Nazarene University is accredited by the Southern Association of Colleges and Schools and has been so since 1969. The University offers variety of undergraduate, graduate, adult degree completion, and online programs. In the area of Marketing and Communication, Trevecca Offers six programs, all of which are undergraduate degrees. These include a Bachelor of Business Administration in Marketing; a Bachelor of Science in Organizational Communication; a Bachelor of Arts/Bachelor of Science in Communication; a Bachelor of Business Administration in Digital Multimedia Communication; a Bachelor of Science in Interpersonal Communication; and a Bachelor of Science in Organizational Communication. Offered through Trevecca’s Skinner School of Business & Technology, the School’s mission is to “develop managers who understand and appreciate Christ’s call to servanthood as the foundation for effective leadership.”
- BBA Marketing
- BS Organizational Communication
- BA/BS Communication
- BBA Digital Multimedia Communication
- BS Interpersonal Communication
- BS Organizational Communication
College of the Ozarks
The College of the Ozarks (commonly referred to as C of O) is a private, Christian liberal arts institution located in Point Lookout, Missouri. Since its beginning in 1907, C of O has followed a highly unique practice of having students work to earn their keep rather than pay tuition. Through the combination of state grants, scholarships and the school’s on-campus work program, students are charged a grand total of $0 in tuition costs and as a result C of O has earned the nicknamed “Hard Work U”. Placing a strong emphasis on “character” education, C of O endeavors to provide students with a quality Christian education, especially students who are found worthy but lack the means to obtain such an education. C of O openly discourages debt and does not participate in any federal, state or private loan programs; the university further leads by example and has no institutional debt of any kind. C of O is accredited by the North Central Association of Colleges and Schools to award baccalaureate degrees.
In addition to the real-world work experience the school’s tuition program provides, the College of the Ozarks offers a variety of academic programs with more than 25 majors, 36 minors, and several pre-professional programs. C of O offers two programs in the areas Marketing and Business. The first is a Business Administration with an emphasis in Marketing. Students who choose this emphasis spend an additional twelve hours in upper-level marketing courses which are designed to complement their Business Administration major. Specific courses include options such as Advertising, Retail Management and International Marketing. The second program is a major in Communication Arts. This major is designed to prepare students who will be “competent communicators in today’s diverse and evolving business, professional and academic fields.” Areas of emphasis include Journalism, Public Relations, Speech Communication and Video Production.
- Communication Arts major
- Business Administration – Marketing
Abilene Christian University
Abilene Christian University (ACU) is a private, coeducational, Christian institution of higher education located in Abilene, Texas. Affiliated with the Churches of Christ, ACU was originally established in 1906 as a small learning institution in West Texas, having grown out of an idea held by A.B. Barret and Charles Roberson and backed by the Churches of Christ in Abilene. The mission of ACU is clearly stated as having the goal of educating students for “Christian service and leadership throughout the world.” Daily chapel services and mandatory Bible courses are required and the majority of students spend time volunteering for community service. More than 4,500 students are currently enrolled at ACU, including over 3,700 undergraduates, hailing from nearly every state in the Union and more than 40 foreign nations. The University’s average student to faculty ratio is 15 to 1.
Abilene Christian University is fully accredited by the Southern Association of Colleges and Schools and offers both undergraduate and graduate-level degrees. Comprised of the several colleges and schools, these include the College of Arts & Sciences, College of Biblical Studies, College of Business Administration, College of Education & Human Services, Graduate School, Graduate School of Theology, and ACU’s Honors College. In the area of Marketing and Communication, ACU offers four programs, two undergraduate and two graduate-level degrees. These include the Bachelor of Business Administration in Marketing with concentrations in Business Process Management, Business Leadership, Business Intelligence, and Entrepreneurship and Philanthropy; a Bachelor of Arts/Bachelor of Science in Communication with concentrations available in Corporate Communication, Interpersonal and Cultural Studies, Public Advocacy, Corporate Communication, Interpersonal and Cultural Studies and Public Advocacy; the Master of Arts in Communication; and the Master of Arts in Corporate Communication.
- BBA Marketing
- BA/BS Communication
- MA Communication
- MA Corporate Communication
Messiah College is a private Christian college of the liberal arts and applied arts and sciences, located in Mechanicsburg, Pennsylvania, about eight miles outside of Harrisburg. Established by the Brethren in Christ Church in 1909, the school was originally called the Messiah Bible School and Missionary Training Home. By the early 1920s the school evolved into a junior college and in 1951 was renamed Messiah College, having developed its initial four-year college program. Today, though influenced by its historic affiliation with the Brethren in Christ Church, Messiah College is nondenominational. Messiah College’s mission is to “educate men and women toward maturity of intellect, character and Christian faith in preparation for lives of service, leadership and reconciliation in church and society.”
Messiah College is accredited through the Middle States Commission on Higher Education and offers more than 80 majors and pre-professional programs as well as nearly two dozen graduate-level programs. Comprised of four schools, these include the School of Arts, the School of Business, Education and Social Sciences, the School of Humanities, and the School of Science Engineering and Health. Messiah College offers three programs in the area of Marketing and Communication, including a Bachelor of Science in Marketing, a Bachelor of Arts in Communication, and a Master of Business Administration with concentrations available in Digital Marketing and Organizational and Strategic Communication. Some of the distinctives of Messiah’s Marketing major include the opportunity to travel abroad, participating in either a 3-week or 10-week cross-cultural program; experience real-world marketing opportunities; study marketing from a Christian perspective; and participate in a variety of internships. Communication majors at Messiah enjoy the flexibility to double major or minor as well as participate in a variety cross-cultural or external courses, work with faculty on research projects and gain hands-on, practical experience in their particular interest.
- BS Marketing
- BA Communication
Bryan College is a private, coeducational, Christian liberal arts institution located in Dayton, Tennessee. Established in 1930, Bryan College was founded as a response to the Scopes “Monkey” Trial of 1925. The College was named for William Jennings Bryan who expressed the desire that an institution would be built in Dayton which would “teach truth from a Biblical perspective.”Founded upon this vision, the College’s original desire was to provide “for the purpose of establishing, conducting and perpetuating a university for the higher education of men and women under auspices distinctly Christian and spiritual, as a testimony to the supreme glory of the Lord Jesus Christ, and to the Divine inspiration and infallibility of the Bible.” Designated the William Jennings Bryan College in 1958; the name was then shorted to its current form in 1993. Bryan College’s mission is to educate “students to become servants of Christ to make a difference in today’s world.”
Bryan College is accredited by the Southern Association of Colleges and Schools and has been so since 1969. Bryan College offers a variety of adult and graduate studies as well an abundance of undergraduate majors in a wide range of areas. In the fields of Marketing and Communication, Bryan College offers five undergraduate degree programs, namely the Bachelor of Science in Integrated Marketing Communication; the Bachelor of Arts in Marketing; the Bachelor or Sciences in Business Administration with a Marketing option; the Bachelor of Arts in Communication Studies; the Bachelor of Science in Communication, Media & Culture with a Corporate Communication option. Bryan College’s Marketing (B.A.) major is offered through the Department of Economics and Business and is a small, focused major designed to enhance and complement another major. Meanwhile, the College’s Communication Studies (B.A.) major is a much broader program and offers a variety of options or concentrations for students to pursue.
- BS Integrated Marketing Communication
- BA Marketing
- BS Business Administration – Marketing
- BA Communication Studies
- BS Communication, Media & Culture
Calvin College is a private, Christian liberal arts institution located in Grand Rapids, Michigan on a 400 acre campus. Established in 1876, Calvin College is named for the well-known Protestant Reformer, John Calvin, who was a leader in the reformation movement of the 16th-century. The College’s historic motto is, “My heart I offer you, Lord, promptly and sincerely.” Today, its mission is to equip students “to think deeply, act justly, and to live wholeheartedly as Christ’s agents of renewal in the world.” Affiliated with the Christian Reformed Church of North America, Dr. Michael K. Le Roy serves as the College’s president. Calvin College has a total enrollment figure of nearly 4,000, the vast majority of whom are undergraduate students, with an average student to faculty ratio of 13 to 1. Students come to Calvin from nearly all states in the U.S. as well as from five Canadian provinces and more than 55 other countries.
Calvin College is accredited by the North Central Association of Colleges and Schools and has been so since 1930. The College offers a wide range of academic programs through its several departments which include the areas Business (Marketing) and Communication & Media Studies. Calvin College’s Business department offers its single program in Marketing which seeks to develop comprehensive marketing strategies in students. The College’s Communication & Media Studies department offers several programs, including Communications, Digital Communications, Organizational Communication, and Strategic Communication. Each program focuses on a different area within the subject of communication and offers student experience opportunities including internships, student organizations, off-campus programs, and more. Calvin College also ensures that in addition to gaining necessary technical expertise and learning how to communicate effectively, students will receive a broad education in the humanities and sciences.
- Digital Communication major
- Organizational Communication major
- Strategic Communication major
Dallas Baptist University
Dallas Baptist University (DBU) is a private, Christian liberal arts institution located in Dallas, Texas on a beautiful 292 acre campus which overlooks Mountain Creek Lake in the hills of Southwest Dallas. Affiliated with the Baptist General Convention of Texas, DBU was originally founded in 1898 as Decatur Baptist College, the first two-year institution of higher education in the state of Texas. In 1965 the school relocated to Dallas and was renamed Dallas Baptist College before achieving university status in 1985. Today, DBU’s mission is to “provide Christ-centered higher education in the arts, sciences, and professional studies at both the undergraduate and graduate levels to traditional age and adult students in order to produce servant leaders who have the ability to integrate faith and learning through their respective callings.”
Accredited by the Southern Association of Colleges and Schools Commission on Colleges, Dallas Baptist University offers more than 100 undergraduate and graduate degree programs. The University is comprised several academic divisions, including the College of Business, the Mary C. Crowley College of Christian Faith, the Dorothy M. Bush College of Education, the College of Fine Arts, the College of Humanities and Social Sciences, the College of Natural Sciences and Mathematics, the College of Professional Studies, the Gary Cook School of Leadership, and the Graduate School of Ministry. DBU offers five programs in the area of Marketing and Communication, including both a B.B.A. and a B.B.S. in Marketing; a B.A./B.S. in Communication with concentrations in the areas of Broadcast/Digital Media, Communication Theory, Graphic Design and Public Relations; a B.S.A. in Communication; and a Master of Arts in Communication with concentrations available in Communication Leadership, Communication Studies, Organizational Communication Management, Communication for Ministry and Worship Leadership.
- BBA Marketing
- BBS Marketing
- BA/BS Communication
- BSA Communication
- MA Communication
Liberty University is a private, coeducational, Christian institution located in Lynchburg, Virginia. Established in 1971 as Liberty Baptist College, the young College achieved university status just five years later in 1976. A high ranking institution, Liberty has grown to be the fifth largest university in the United States and the largest Christian university in the world. The University’s 7,000 acre campus sits nestled in the foothills of the scenic Blue Ridge Mountains. Liberty University’s mission is to develop “Christ-centered men and women with the values, knowledge, and skills essential to impact the world.” Liberty University’s mission statement continues, declaring that its goal is to educate “men and women who will make important contributions to their workplaces and communities, follow their chosen vocations as callings to glorify God, and fulfill the Great Commission.” The University is accredited by the Southern Association of Colleges and Schools and has been so since 1980.
Liberty University offers approximately 500 undergraduate and graduate degree programs and is divided into more than a dozen colleges and schools which encompass a wide range of subjects. In the area of Marketing and Communication, Liberty offers four undergraduate programs, including a B.S. in Business Administration with concentrations in six areas of marketing, including Marketing, Digital Marketing & Advertising, Marketing Analytics, Communication and more; B.M. in Leadership Communication; B.S. in Speech Communication with concentrations in Professional Communication and Speech Communication; and a B.S. Strategic Communication with concentrations in both Social Media Management and Strategic Communication. At the graduate level, Liberty offers a Master of Business Administration with a concentration in Marketing; M.A. in Communication; M.A. in Strategic Communication; M.S. in Marketing, with concentrations in areas such as Digital Marketing & Management, Public Relations, Project Management and more; and a Doctor of Business Administration with a concentration in Marketing.
- BS Business Administration
- BM Leadership Communication
- BS Speech Communication
- BS Strategic Communication
- MA Communication
- MA Strategic Communication
- MBA – Marketing
- MS Marketing
- DBA – Marketing